UMetaWorld
(Identity Design)
UMetaWorld is a virtual replica of the real world, based on VR technology. Creating your 3d avatar is as easy as taking a selfie with the UMW app, entering the metaverse environments to exchange digital assets, interacting with other people and experiencing digital events such as concerts or educational lectures.
BRIEF
To rebrand an identity that truly reflects the future of this
company and its position in the metaverse.
SOLUTION
The new brand identity is designed around a solid U monogram that symbolizes the portal to the MetaWorld. This monogram doubles as a grid generator of the visual system, which allows for endless masking and scaling applications.
ROLE
Art Director & Graphic Designer — In collaboration w/ Display Design
