Material Science
(Identity Design)
Material Science is a cutting-edge sportswear brand engineered for peak athletic performance. By merging advanced biomechanics research with innovative fabric technology, Material Science creates gear that acts like a "second skin" for athletes.
(This project was completed within three days for a pitch. Although it was not the winning project, I believe it represents strong work and is a valuable addition to my portfolio.)
IDEA
To develop a branding and visual identity that reflects the core values of Material Science: performance, innovation, durability, and athlete-centric design. The founder came from a military background and requested to take some inspiration from that world through the design process.
ROLE
Art Director & Designer
TYPEFACES USED
Simplon Mono by Swiss Typefaces
JHA Times now
