Nio Cocktails
(Advertising Campaign)
NIOCOCKTAILS is a premium brand revolutionizing the cocktail experience with its ready-to-drink offerings. Highly sought after in the F&B market, it has rapidly gained popularity in Italy and the United Kingdom.
After four successful years in the market, NIO decided to
launch its first Brand Campaign, tailored specifically for the Italian audience.
The campaign featured three 30-second nationwide TV spots, and in collaboration with GOLAB Studio in Milan, I was responsible for conceptualizing the campaign's creative direction, including story, script, and art direction.
IDEA
The objective was not only to introduce this product to the audience but also to make them understand that making a cocktail is nothing to be afraid of and it's quite simple.
The thought was to create a world and a situation that the average audience can relate to. I went on to create three characters with three corresponding drinks to explain this story. Ranging out and targeting various demographics.
ROLE
Creative Director in Collaboration w/ GOLAB Agency
